What I did: Produced relatable content to inspire thousands of anxious humans to diminish their personal household waste. Generated 10k followers within the first year.

Challenge: We messed up with Mother Nature, but we are well and truly in The Age of Anxiety. Global political uncertainty and the environmental crisis is painting a picture of our collectively bleak future. High engagement with tech is creating a world where we are too busy to process our own emotions. If we desire positive human impact at this rocky time, it’s important to implement habit-forming techniques without being too harsh on ourselves.

Approach: Through bite-sized stories, I demonstrated how I significantly reduced my household waste by adopting incremental changes. I kept it positive, honest, forgiving and realistic. I openly accept hypocrisy and imperfection.

Shout out to: James Lake, A Sustainable Mind.