What I did: I managed the implementation of the Wilderness Society’s new brand strategy, website redevelopment and celebrity-endorsed advertising campaign. There were lots of balls in the air. I was the juggler.
Challenge: Outside of the environmental movement, the Wilderness Society was unknown. To engage with everyday Australians, we launched a video, merchandise range, website and new brand all in one hit. This required the expertise of multiple external agencies in combination with our small in-house team of creatives. Lots of moving parts had to come together at the right time.
Approach: I borrowed the most applicable parts of agile processes to create a highly-productive and culturally-healthy project team. With renewed processes, we rolled out print, web, social as well as the brand tone of voice, new organisational vision and so much more… in less that 6 months. This approach worked in our favour. Our Facebook video was watched by 2.4 million people.